2016International college marketing planning practice and creative poster design competition
Sponsor: International Society for Chinese Humanities, Science and Technology Innovation,CIIPInternational Certification Center
Co-organizers: Jianxing University of Science and Technology, St. John's University of Science and Technology, Global University of Science and Technology, International Journal of Humanities Digital and Creative Innovation Management, Zhifu Global Management Consulting Co., Ltd. CIIPinternational journal of international accreditation review
Purpose of the event: Cultivate marketing planning practice and creative poster design capabilities, and build an ideal marketing innovation practice model and creative poster design capabilities
Event planning:
Marketing planning practice and creative design capabilities have become one of the key learning directions of management education in colleges and universities around the world. In order to allow interested students to understand the connotation of marketing planning practice and creative design as early as possible, this international competition is specially organized to stimulate marketing planning practice and creative poster design capabilities, and to construct an ideal marketing innovation practice model to provide better teaching materials for teaching. This event is organized by the International Society for Chinese Humanities, Science and Technology Innovation andCIIPThe International Certification Center assists in cooperating with universities and enterprises at home and abroad to implement industry-university cooperation practices. Through the process of fair competition, domestic and foreign college students can not only integrate marketing planning theory and practical application, but also hone the skills and abilities of student report proposals, becoming a professional planning talent with both planning and innovation. This competition takes marketing innovation practical proposals as the main focus, supplemented by creative poster design. Only teachers from domestic and foreign colleges and universities can participate individually and students guided by teachers can participate in teams. Each team can be composed of individual teachers or current students.1 to6 people and instructors1 to2 composed of people. The competition uses a written review method to select shortlisted groups and compete, encouraging students to present their marketing planning practices and creative poster design ideas through reports and publications.
u The above winners of this competition’s outstanding works(Marketing Planning Practice Group)All can be recommended to the International Journal of Humanities Digital and Creative Innovation Management andCIIPPriority is given to international journals such as International Accreditation Review.
Competition theme:
The participating groups will propose innovative and feasible marketing planning practical special plans and creative poster designs. The content must include company profile, main product and service features, core capabilities, innovation capabilities and marketing planning content, etc.
Competition planning and format:
1. Qualifications
u Participate as an individual, only teachers can participate.
u Participate in small groups, each group1~6 People, each group has an instructor1~2 people. Participants must be students (including graduate students) in colleges and universities across the country.
u Students from colleges and universities at home and abroad who have a vision and enthusiasm for learning marketing planning practice and creative poster design can participate.
2. Competition rewards
Participate in the whole process. After the competition, the top three in each group and the number of outstanding works will be selected as an individual or group.(Marketing planning practice group, creative poster design group, teacher group, student group), to every teacher and student who fully participated in the finals:
1.Prize for first place3000Yuan and a certificate of merit
2.Prize money for second place2000Yuan and a certificate of merit
3.Prize money for third place1000Yuan and a certificate of merit
4.A certificate will be awarded to those with more than one masterpiece
3. Registration method
Registration period: from the announcement date to 2016 year5 month16 day(Monday)(Registration must be done online).
Online registration:https://www.beclass.com/rid=1939f3a56e628b1bebf7
Registration method:
1.Registration fee: per group 800 Yuan
2.If you are interested, please log in to the competition website immediately(https://www.beclass.com/rid=1939f3a56e628b1bebf7 )Log in with basic information and obtain your account password so that you can be notified of subsequent competition matters.
3.Please enter the competition website within the registration deadline(https://www.beclass.com/rid=1939f3a56e628b1bebf7 )Log in online and upload all required registration and submission information. Only when the information meets the requirements can you participate in the competition, and the shortlisted groups can continue to enter the finals.
Registration and submission information:
1.Fill out the registration form (please log in onlinehttps://www.beclass.com/rid=1939f3a56e628b1bebf7 , please be responsible for your own responsibility if registration or participation rights are affected due to incorrect information filled in).
2.Authorization and consent form (as shown in Attachment 1, all members of the participating group must sign and scan and upload the file).
3.Marketing planning practice and creative poster design proposal(The format regulations are as shown in Appendix 2 and Appendix 3, please upload them.Word and PPT An electronic file in the format, with the file name set to the name of the marketing planning practice and creative poster design proposal)。
4.Once the instructor confirms and sends the information, it cannot be changed.
5.Please back up and archive the registration information and proposal contents by yourself. Our company is not responsible for the storage and return.
5. Competition method
To compete individually or in groups, participating teams must prepare the format of written competition entries to be submitted for this event, as shown in Attachments 2 and 3. It is divided into two stages: "Preliminary" and "Final". The "preliminary round" will be based on written review and will be selected by the judges based on the entries.10Groups and above are shortlisted for finals.2016 year 5 month30 day(Monday)atCIIPInternational Certification Center web page(https://sites.google.com/site/ciipcertificate/)The finalists and winners are announced, please check online.
6. Evaluation methods and scoring standards
The preliminary evaluation will be conducted in the form of written review. The preliminary scoring items are practical value(30％), Marketing planning analysis(40％), content innovation(30％). "Preliminary Round Review Result" is determined by the preliminary round review scores, and is divided into two results: "Passed the Preliminary Round" or "Failed the Preliminary Round". The final scoring items are practical value(30％), Marketing planning analysis(40％), content innovation(30％)。
8. Activity location
International Society for Chinese Humanities, Science and Technology Innovation,CIIPInternational Certification Center
If you have any related questions, please contact: Secretary Lin
Tel: (04)26275367
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Annex 1
Authorization letter
I hereby agree to publish my following works:
_____________________________________________________(Entry name)
Unconditionally authorized to the International Society for Chinese Humanities, Science and Technology Innovation,CIIPInternational Certification Center Engage in the following actions:
1.Posted in "2016"International University Marketing Planning Practice and Creative Poster Design Special Topic Competition" and other teaching and research related purposes, the competition committee owns the copyright of the article.
2.Agree with the International Society for Chinese Humanities, Science and Technology Innovation,CIIPThe International Certification Center can, through cooperating institutions and groups, carry out the digitization, reprinting and other value-added processes of the above-mentioned works and include them in the database, and can provide authorized users with retrieval, reading, transmission, downloading and printing through public transmission in electronic form to promote the application and development of domestic academic publication information.
This license is a "non-exclusive license", and I reserve the right to reproduce, adapt and distribute the teaching, research and compilation of my own work. I guarantee that it has been granted International Society for Chinese Humanities, Science and Technology Innovation,CIIPInternational Certification Center the authority of the above rights.
Authorized person(Instructor and all team members)：
Signature or seal:
ID card font size:
Email:
Authorization date: Republic of China 105 year month day
Annex 2
2016International college marketing planning practice and creative poster design competition
『2016Reference Outline for the Contents of the International University Marketing Planning Practice and Creative Poster Design Special Competition』
(1) Cover page
Cover: Proposal name, participating schools and departments, participating team members, date
1.Directory
2.Summary main content
□□Marketing plan text content
1. Introduction
The purpose and objectives of this project
2. Analysis of marketing market environment
(1) Market analysis
1, market size
2, entry barrier analysis
3, brand market share
4, price structure
5, path structure
6, promotion structure
7, Product life cycle analysis
(2) Competitor analysis
1,Target market segmentation analysis
2, Major brand positioning analysis
3, Analysis of main brand product features
4, Price analysis of major brand products
5, Major brand channel distribution analysis
6, Analysis of major brand advertising activities
7, Analysis of major brand promotion activities
8, analysis of overall competitiveness of major brands
(3) Consumer analysis
1, What factors will consumers be affected by when purchasing? What are the motivations for purchasing?
2, When do consumers purchase? Where do you usually buy?
3, What are the requirements of consumers for products?
4, how many times does the consumer use it per day, week, month or year? Usage amount?
5, Through which channels do consumers mostly get product information?
6, What is the price sensitivity of consumers to such products? How about brand sensitivity? How sensitive are you to promotions? How sensitive are you to advertising??
7, What is the brand loyalty of consumers to such products?
8, Who are the heavy users and buyers? Is it the same person? Total quantity purchased?
(4) Current status of the company’s products
1, company product catalog
2, product features and selling points
3, market share of each commodity
3. Product repositioning:
1, Market target: Who will buy? Who uses it?
2, Advertising appeal target: Who to sell to?
3, the impression of the product and the personality to be created.
4. Positioning is the position of the product. Where does it stand so that people can clearly understand it?
Four.SWOTanalysis
1,Threat point analysis and avoidance
2, Analysis and grasp of opportunity points
3, Internal weakness analysis and overcoming
4, Analysis and development of internal strengths
5. Marketing plan
1, marketing objectives
2, target market
3, product positioning
4, pricing strategy
5,Path layout
6, promotion support
7, Marketing team formation
8, Marketing budget control
9, Work progress control
Appendix:
1. Advertising plan
1, advertising goals
2, Advertising appeal object
3, consumer interests and support points
4, Advertising presentation style and tone, characters, background, vision
5, creative conception and execution
2. Media plan
1, media goals
2, media budget
3, media distribution
4, distribution during media implementation
5, media public relations (reporters, editors)
3. Promotional activity plan
1, Promotional activity goals
2, strategies and incentives for promotional activities
3, Execution plan content of promotional activities
4, Promotional activity schedule
4. Event marketing and direct effect marketing plans
1, event marketing plan focus
2, Direct marketing plan focus
5. Summary of work progress
1, Gantt chart
6. General marketing budget table
1, advertising budget
2, promotion budget
3, media public relations budget
4, event marketing budget
5, direct marketing budget
6, press conference, press conference budget
7, market survey budget
8, other budgets
PS: Patent certificates, inventions, authorization certificates, etc. involved in the participating projects will be attached as appendices.
Instructions for the manuscript format of the special competition report on marketing planning practice and creative poster design
1. Content format of proposal report:
1. Text: useMicrosoft Words The software is written in Chinese or English. Chinese uses standard italics, and English usesTimes New Roman font.
2. Cover: Design it by yourself, but it must include the name of the marketing planning practice and creative poster design competition, instructor, participating members, etc.
3. Typing: Manuscripts should be typed in full-column and horizontal format. Full text12p Words, single line spacing, distance from previous paragraph0 Column, distance from back segment0 columns. paper withA4 Layout printing.
Main title: with18p Bold fonts are listed symmetrically in the center.
Subtitle: with16p Bold fonts are listed symmetrically in the center.
4. References: All references must be arranged according to the number of strokes of the surname from smallest to largest, with the principle of Chinese literature first, followed by English literature. The writing method of various types of references must be based onAPAformat.
2. A table of contents and table of contents must be attached before the report. Each page must have a page number (listed centered at the end of the page).
3. Reports must be submitted electronicallyword withppt, withemailJust send it to the organizer)